Are you looking for the questions that you need to answer to know exactly where to start with your branding process? How to style your brand – clarity offers you exactly that.
Take your time, think every answer through and pull your final message together.
Big message analysis
Your big goal: What do you want your business to bring you? Lifestyle change? Income rise? Archiving your dreams?
Vision: What is the vision of your business? Who and what does it serve?
Brand: What are the nature and the story of the business being created?
Products: What is it you are offering?
Keywords: Write down 5-10 keywords that describe your business and its products.
Features: What is the style of your business and the products you create?
What is your big goal? What do you want to gain with your business? Who’s life do you want to change, and how? How should your business change your lifestyle? How big should your business grow? Whom do you intend to work with, and how? What impression should your business leave on people?
Who are you? What are you offering, and why are you doing it? What part of your personality do you want to transfer to your business?
What value do you offer? What makes your business special? Why is your product/service the number one choice for your best customer?
What would you change? Would you make some changes to your existing business? Does your current customer see your offer as you would like it to be seen?
Do you leave the right first impression for your audience? Do your customers understand and value your skills?
If you’re just starting, what obstacles are on your way now, and how can you overcome them? Where is your place in the market?
Does the price of your product/service reflect the place where you would like to be? Do you need to improve your skills to get there? How you differentiate from your competitors, and what should you do to be the only possible choice for your ideal customer?
What is your creative style? Your customers want to buy your creative style. They prefer you to your competitors due to your unique perspective and creative approach. Highlight your own style on your web and social media. Write down the keywords that describe your favorite work style.
Who is your ideal customer?
What motivates your customers to buy from you? Who are your most valuable customers? Who do you offer your product/service to in more detail? Who are the people who are repeatedly turning back to you, and who will recommend your product/service to others?
These are the people you have to attract, and for this, you need to find out what they value most in your business.
Be as detailed as you can and write down who are ideally attracted to your business and why those people and companies would value you most.
Who is your ideal client?
Review your target audience. Answer questions like: are they male or female? How old are they, where they live, their marital status, what kind of education they have, and how high is their income. What are their interests, where do they go on holiday, and what hobbies do they practice.
Create 2-5 ideal customer profiles.
Create a few fictional personalities and give them names, ages, education, profession, and a place of residence.
Find from magazines or catalogs a few photos that most closely reflect those people, add pictures of clothing and other items, and areas associated with them.
Write down each person’s characters and preferences, what are his/her values, and everything similar that is most relevant to your product/service.
What kind of first impression should your business leave for your first-time visitors?
Write down 5-7 keywords that describe your business/product/service.
These keywords may include descriptive words such as: open, reserved, lively, earthy, trendy, nostalgic, romantic, playful, mystical, simple, natural, specific, friendly, innovative, classic, environmentally friendly, global, warm, engaging, luxurious, ethnic, cozy, etc.
Please choose from the words you put on your paper the three most intriguing keywords that describe your business and highlight them. These are words that describe you and the nature of your business – your creative style, your goals, and your values.
Furthermore, write down the ten keywords that indicate how you do not want to appear. It’s an excellent way to clarify your true values and bring out the nuances that might otherwise be lost: maybe you want to look elegant, but not overly feminine; perhaps concrete, but not inflexible, etc.
Your brand keywords
Mark the keywords that reflect your brand best. Now choose 3-5 strongest keywords that will function as your guidelines throughout the whole brand styling process.
Learn all about all four color psychology personalities:
- Group 1- Brand Styling 1: How To Brand a Youthful, Open, and Happy Business.
- Group 2- Brand Styling 2: How To Brand an Elegant, Feminine Business.
- Group 3- Brand Styling 3: How To Style an Earthy, Community-Focused Business
- Group 4- Brand Styling 4: How To Style A High-End, Luxury Business.
|GROUP 1||GROUP 2||GROUP 3||GROUP 4|
focused on growth
down to earth
Pull your message together
Check back for what makes your business unique, distinctive, and engaging. Remember the words that you’ve highlighted and which are your top-performing keywords for your business.
Put your best words in one powerful sentence, which is your ultimate message from your business, and around which will you build everything that you will learn from this book.
Take your final message and the three keywords you wrote down earlier and find out how your aesthetic side should look.
Our visual psychology theory applies to every visual aspect of your business: product appearance, packaging, website, photos, social media, and marketing materials. Also, in the design of the selling space and the appearance of the service staff.
How To Style Your Brand
by Fiona Humberstone