Solid fluorescent color – or, neon colors – will add visual presence to a project. It is unapologetically confident and clear. To achieve the best result in offset printing, a double hit of the color is advised. On-screen, fluorescent cyan, magenta, and yellow are aggressive but may read as technical and cold. What are neon […]
Colors For Creatives
Colors For Creatives & Creative Businesses
Colors For Creatives is aimed at small business owners, marketers, and design students, this website is both a practical guide and a source for inspiration. It introduces a reflection on the nature of color combinations, the moods and atmospheres they evoke, and how we associate particular places and emotions to unique color palettes.
It shares with you the secrets behind using color to create a dynamic connection, use patterns and illustrations to add personality, and carefully select typefaces that add a notable edge to your designs.
We’ll explore how to pull all of these elements together to create a striking and cohesive design people will love.
Each business has the task of making itself memorable and engaging. Brands can highlight the quality of their products or services by using striking visuals. Customers tend to form an impression of the business already at the first contact with them. In the case of a poor visual presentation, many businesses lose a lot of potential customers.
Suppose the website, packaging, and other visual expressions of the company leave a confusing impression. In that case, the products’ goals and quality will not match the client’s subconscious expectations.
A well-designed graphic presentation, however, works inviting and supports the emergence of a loyal customer base.
The Beginner’s Guide to Colour Psychology by Angela Wright is a life-changing book written by a world authority on the unconscious effects of color, and she has applied her Colour Affects System to everything from personal style, interior design, and branding to product design.
Learn, how to combine the right visuals to create a branding that gives an impression of an exclusive, luxury brand – brand styling 4 shows how Group 4 visuals are suitable for attracting people who are looking for a high-end, exclusive product. Usually, with this kind of branding, the
There is a difference between a photo and a photo, even if the same thing is captured. One image can be nostalgic and calm, and the other can be crescent and moving. Your brand photography pretty much decides the success of your online store or blog. From your website and blog to packaging, stationery, marketing […]
Here you have thorough explanations of color psychology and the meaning of colors in business. You will learn how different colors affect us subconsciously. Also, learn to know the symbolism of colors for you to make successful decisions. Remember to pay attention to cultural views on different colors, for instance, red,
Learn, how to combine the right visuals to create a branding that is earthy, abundant, community-focused, maybe organic – brand styling Group 3 visuals are suitable for attracting people who are looking for a friendly approach and stuff from nature. Usually, with this kind of branding, the
Learn, how to combine the right visuals to create elegant and rather feminine branding – brand styling Group 2 visuals are suitable for attracting people who are looking for high quality and understated elegance. As a rule, with this kind of branding, the products’ price level is higher than average.
Typefaces have a crucial part in designing a business’s visual face, and this is why you need to know how to choose typefaces for your brand. Visual communication needs to be clear, as we are poured over with an enormous amount of information every day. Fonts, colors, and shapes are the first signals that your […]
Learn, how to combine the right visuals to create a youthful and happy-looking branding. Group 1 visuals are suitable for attracting an extensive target group, from toddlers to older people. As a rule, the products’ price level is average (unless you have decided to match it with group 4 personality). Learn all about other
Once you are active with creative projects, you should know how to make a mood board (or vision board), as it is a valuable tool for: Foundation. It helps to establish a strong foundation of what the end result could ideally look like. Inspiration. In working out your brand identity, a mood board will help bring things into focus and offer clarification.
It is time to learn, how to create a brand board, so you can put your brand visuals together, creating a beautiful and cohesive brand board. If you haven’t, then learn how to create a color palette and make a mood board. What is a brand board? Brand boards show the client every element of their visual brand- all together in one neat document. They’re important because they
Colors can give us a certain feeling. Happy, energetic, flourishing, and creative; calm, balanced, and controlled; passionate, efficient, and self-confident; successful, determined, and grounded. How to create a color palette that brings out feelings that attract your best customers? While color can be a very personal, emotional choice, the principles of our color theory will […]
Typefaces have a crucial part in designing a business’s visual face.
Visual communication needs to be clear, as we are poured over with an
an enormous amount of information every day, and this is why it is important to know how to choose typefaces for each project you are working with.