Ebook Brand Design For Creatives
Aimed at small business owners, marketers, and design students, this book is both a practical guide and a source of inspiration. It introduces and reflects upon the nature of color combinations, the moods and atmospheres they evoke, and how we associate particular places and emotions with unique color palettes.
It shares with you the secrets behind using color to create a dynamic connection, patterns and illustrations to add personality, and carefully selected typefaces to add a notable edge to your designs.
We’ll explore how to pull all of these elements together to create a striking and cohesive design that people will love.
Every business has the task of making itself memorable and engaging. Brands can highlight the quality of their products or services through the use of striking visuals. Customers tend to form an impression of the business upon first contact; many businesses lose a lot of potential customers if they start off with a poor visual presentation.
Suppose the website, packaging, or other visual expressions of the company leave a confusing impression. That means the product’s goals and quality won’t match up with the client’s subconscious expectations.
A well-designed graphic presentation, however, is both inviting and supports the emergence of a loyal customer base.
Colors not only affect us at a subconscious level, but are faster than words or images, acting immediately.
When you understand the effects of colors, you can create visual images which further your business’ message, story, feel, and purpose within just a few seconds. We all see colors differently, but you can use that skill to your advantage when you understand how different people respond to different tonalities.
Colors for creatives
Big message analysis
Your ideal customer
The four personalities of visual psychology
Colors through the day
How to choose typefaces for your projects
Styling your project
How to make a mood board
How to create a color palette
The right colors for your business
How to create your brand board
The meaning of colors