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Resources – Brand Design & Color Psychology. How to style your brand? How to create a cohesive color palette? Or which fonts should you use in your new, awesome logo? Here you find books and links to the best resources that will help you with brand design and color psychology in business.

Branding Books

Colors For Creative Businesses (1)

Colors For Creative Businesses (eBook)

Victoria Silber

Colors For Creative Businesses (eBook)

Colors For Creative Businesses is both a practical guide and an inspirational book that proposes a reflection on the universe of color combinations, the moods, and the atmospheres they evoke. This colorful ebook explains the following:

  • How to create a harmonious color palette – right for your business?
  • How to make a brand board?
  • How to create an inspiration board?
  • Which photo style is right for your business’s field and target group?
  • Which font is best for your website and banners?

And of course, there are plenty of other practical tips to help you create an amazing design EVERY DAY, both at work and home.

how to style your brand by fiona humberstone

How To Style Your Brand

Fiona Humberstone

How To Style Your Brand

How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity by Fiona Humberstone.  In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible.

the beginner's guide to color psychology by angela wright

The Beginners Guide To Color Psychology

Angela Wright

The Beginner’s Guide to Colour Psychology

The Beginner’s Guide to Colour Psychology by Angela Wright includes everything you ever wanted to know about color and our responses to it. The book explains exactly what color is and how it works, discussing traditional ideas about its influence on behavior and mood, then going on to describe scientifically based theories of color harmony. It shows you how to effectively apply color theory to your wardrobe, home, and workplace as well to commercial design. Personality types and their relationship to specific colors are described in detail, and quizzes and practical examples help you to determine your own “personal palette.”

why fonts matter by sarah hyndman

Why Fonts Matter

Sarah Hyndman

Why Fonts Matter

Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman’s 20 years of experience as a graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists. Easy to read and a fun book to work with.

logo design love by david airey

Logo Design Love

David Airey

Logo Design Love

In Logo Design Love, David Airey shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients

the designers dictionary of color by adams

The Designer’s Dictionary Of Color


The Designer’s Dictionary Of Color

The Designer’s Dictionary of Color provides an in-depth look at 30 colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian.

the non-designers design book by robin williams

The Non-Designer’s Design Book

Robin Williams

The Non-Designer’s Design Book

The Non-Designer’s Design Book offers practical design advice, including a new chapter on the fundamentals of typography, more quizzes, and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity.

Victionary Illustrative Branding

Illustrative Branding


Illustrative Branding

Branding Typography sandu cultural media

Branding Typography

Sandu Cultural Media

Branding Typography

Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through fashion, interiors, and packaging. From print materials to three-dimensional projects and clothing, the stunning typography in this volume includes the best of type in use, expertly incorporated for maximum effect on everything from printed materials to products.

Brand Brilliance - Elevate Your Brand by Fiona Humberstone

Brand Brilliance

Fiona Humberstone

Brand Brilliance: Elevate Your Brand, Enchant Your Audience

In Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message, and up your marketing game. This book will bring substance and clarity to your brand, bring into focus the things that really matter and enable you to communicate with flair and intention. All in her trademark inspirational, practical, and easy-to-implement style. Expect to feel empowered, inspired, and energized! Branding your business well is more important today than its ever been. 

Helpful Tools For Branding

Canva Color Palette Generator
Moodboard and Moodboard Lite
Adobe Color


  • Brand boards
  • Mood boards
  • Logo templates
  • Fonts and typefaces
  • Illustrations
  • Patterns

How To Style Your Brand?

These books do not tell you which visuals you should use in your business. Still, they tell you about the effects of colors, shapes, typefaces, and photographic styles on people’s subconscious minds and how it ultimately affects your business’s results.

It is necessary to mention that, although an excellent product may not be a successful sales item, a very well-supported visual design is completely useless if the product does not prove to be of good quality. If the product packaging or other marketing identity does not correspond to reality, it gives the business a robust rebound. It is essential to clearly understand what you are selling and then focus on presenting your products.